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Hi, We’re Roomytown. Nice to meet you!

We’re a UK-based kids brand that believes in the joy of excellent art. Those spirited colours, curves, and words that can transform kids’ walls into kids’ worlds, and add true magic to the spaces where they play, grow, tinker, and dream.

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The big idea

The idea for Roomytown came when Lorena Siminovich found herself regularly redecorating her daughter Matilda’s bedroom as she reached each childhood milestone. From baby years to school years, Lorena wanted her room to reflect her unique spirit and changing interests, and each time, she found herself designing artwork for the walls herself...

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Roomytown is born

With her background as a designer, illustrator and entrepreneur, Lorena figured it was time to make this artwork available to others and expand the offerings to create a kids art brand of her own - her second after Petit Collage (now a successful global kids lifestyle brand) - one that offers hand-picked, affordably-priced, art-driven prints with real personality: Roomytown!

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Our art

Our art prints are custom designed by our sister studio, Goodlines, personally unearthed by us in vintage bookshops, flea markets and beyond, or created in collaboration with artists, designers and illustrators from around the world.

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Friendly to the planet

We giclee print our art in ultra-high resolution, on museum-quality paper sourced from responsibly managed forests, and we partner exclusively with printers that are local to you, so that you can get your art in a matter of days, minus the carbon footprint.

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Shop by collection

Sun, Moon, Birds
Fruit Salad
Joys of Life by Nora Aoyagi
Far Away Lands
Vintage Dinosaurs