Our Story

Hi, we're Roomytown, nice to meet you!

We're a UK based design studio that believes art is what makes a house a home. It's the layers and stories, the mix of old with new, that make a space feel creative and personal. And it's those unexpected combinations that make it yours.

Our unique collection of museum-quality prints range from vintage designs we've personally unearthed and restored, to newly created works by artists and illustrators.

The Big Idea

The idea for Roomytown came when Lorena Siminovich found herself regularly redecorating rooms in her home as her family moved. With each milestone, Lorena wanted the rooms in her home to reflect her family's unique spirit and changing interests, and each time, she found herself designing artwork for the walls herself...

Roomytown is Born

With her background as a designer, illustrator and entrepreneur, Lorena figured it was time to make this artwork available to others and expand the offerings to create an art brand of her own - her second after Petit Collage (now a successful global kids lifestyle brand) - one that offers unique fine art prints with real personality: Roomytown!

Our Art

Our art prints are a unique mix of design treasures we've hand-picked from flea markets and vintage book shops and applied our own digital restorations and enhancements to, as well as new works we've designed with artists and illustrators. We're obsessed with design and interiors, and as parents ourselves, we're passionate about designing art prints that become the backdrop to family life.

Friendly to the Planet

We giclée print our art prints on museum-quality paper sourced from responsibly-managed forests. To further minimise our impact on the planet, each print is made-to-order and shipped locally by our printing partners in the UK, USA and Europe. All prints come with the option to order them professionally framed and ready to hang, for that perfect finishing touch.