Finding beauty in the forgotten.
Roomytown began with a love of discovering overlooked treasures — antique engravings, botanical sketches, and vintage typography — and giving them new life in modern homes. Each piece has its own history, whether tucked in a museum archive, hidden in an old book, or waiting in a flea market box. Our Bath studio is where these gems are rediscovered, restored, and reimagined, transforming the past into designs that feel timeless and personal.
From vintage finds to everyday joy.
We turn historical artwork into home accessories, stationery, games, and art prints that bring a little magic to everyday life. Every design starts with genuine archival imagery, which sometimes we recolour, layer, and adapt to suit contemporary homes. Made in small batches from FSC-certified paper, organic cotton, and enamel, our products combine heritage, craftsmanship, and modern functionality — designed to be cherished, used, and enjoyed.
Craftsmanship, stories, and timeless design.
At Roomytown, we create products with care, attention, and meaning. Each piece bridges past and present, blending old-world charm with contemporary design. We celebrate the journey behind every product — the original artist, its path to our studio, and its new life in your home. The result is designs that feel personal, enduring, and full of story.
Designer, storyteller, treasure hunter.
Argentinian-born Lorena Siminovich has spent her career turning ideas into tangible beauty. After two decades living in the USA — between the creative energy of New York and the laid-back charm of San Francisco — she now calls England home. A lifelong traveller and collector of stories, she’s drawn to the textures and tales that connect places and time.
With a background in illustration and storytelling, Lorena has built creative brands and authored children’s books, but Roomytown is her most personal project yet. Her vision is to make forgotten art accessible and loved again — transforming historical treasures gathered from museums, flea markets, and antique books into meaningful objects for everyday life.
A studio filled with curiosity.
When she’s not on the lookout for hidden treasures, Lorena can be found in museums, markets, or sketching at her kitchen table. The Roomytown studio is a place of exploration, where every discovery sparks a design. Our small team shares her love of uncovering forgotten gems, reimagining them, and sharing them with people who value story, craft, and timeless design.